The Admission and Public Relation departments are under tremendous pressure to produce results and yet one mistaken acceptance can cause damage to schools and their reputation. These departments have to have contact with the rest of members of the school so they know what is going on and can accurately represent the school. However, they also need to be out in the community attracting students to the school. Besides, they need to constantly be managing the web presence and showing the school and interviewing students. In many schools, there is a lot of turnover in the admissions office. However, continuity is needed to make sure a consistent brand is marketed and criteria for acceptance are consistent. The global economy, technology and demographics are constantly changing, yet are the enrollment strategies changing with the times?